Challenge: How many different ways can you say “fast, cheap internet?”
“The Gig Life” was a concept I developed for Wave to hype their symmetrical gigabit internet speed offered through Wave G — the “cool” brand.
The idea was that gigabit internet was so fast, so cool, so life-altering that it would permeate your very existence. You’d start viewing the world differently, and seeing the Wave G logo everywhere.
What does everyone hate about their ISP? The price, the speed, and the contract. I worked up a tagline to highlight just how great Wave G measured up: “No contract. No cap. No catch.”
RC Copy 