Hi there. I’m a “seasoned” copywriter (i.e. experienced, minimally jaded) with a breadth of work spanning B2C, B2B, and all manner of stuff that doesn’t involve silly acronyms.
I’m best when I’m working with a marketing team to develop and present a brand voice that speaks to your customers (preferably something honest and funny but I can do serious too).
I work by a crazy formula wherein I trust the audience’s intelligence and try not to pander with marketing buzzwords and fluff. Flowery prose is great. I love grand, sweeping stanzas in my literature. But if you’re selling me something, you’d better not waste my time.